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6 Benefits of Social Media for Business Every Skeptic Should Know

Once isn't the only benefit of social media for business, sharing content with thousands of followers at Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. However, there are still skeptics who still don't see or understand the benefits of social media for their business. In this post, we go over 10 benefits of social media for business that will turn skeptics, like your boss (or even yourself!), into believers.

6 Benefits of Social Media for business.

1. Social media is an easy way to learn about your audience
Social media makes this possible, and easier to accomplish than ever. With tools like Facebook Insights in Hootsuite you can learn the dominant languages spoken among your social media audience, as well as their age and gender.

2. Social media helps target audiences more effectively
Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. In Hootsuite you can target by 'Location', 'Language', 'Age', 'Gender', 'Relationship status', 'Interested in', and 'Education' on Facebook, and 'Country( s)' on Twitter.

3. Social media helps find new customers and expand your audience.
Social networks like Twitter allow small businesses to locate their current customers or seek out potential customers. If you open a new coffee shop in the neighbourhood, you can create a geo search in Hootsuite to locate anyone tweeting about needing a morning cup of joe within your area. After locating those tweeting about coffee, you can start reaching out to them, and invite them to come try a hot bevvy at your new coffee shop.

4. Social media allows you to receive instant feedback from your customers' perspective
Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective. For example, if you launch a new product and share it on social media, you'll instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers' original ideas.

5. Improve market intelligence and get ahead of your competitors with social media
With social media monitoring you can gain key information on your competitors, therefore improving your market intelligence. Based on your search results, you can improve your business to offer something your competitors are missing.

6. Social media can help increase website traffic and search ranking
One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

There are still skeptics who still don't see or understand the benefits of social media for their business. Social media for business gives you instant access to negative or positive feedback, which provides you with valuable insights on the customer perspective. One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. If every person who follows Hootsuite on Twitter retweets this post, it's more likely to rank higher in Google's search engine results page for variations of "social media for business."

Arab Festival Comes to San Francisco PDF Print E-mail
News - Do-Gooders/The Arts
Written by Linda Chang   
Tuesday, 14 September 2010

Michel Shehadeh, the Arab Film Festival’s (AFF) executive director, is a man on a quest.  He yearns for the day when he’ll be able to produce his screenplay about an Arab poet-warrior into a feature-length film.  On a sunny afternoon at San Francisco’s Crossroads Café courtyard, Shehadeh discussed the arcs and archetypes of different storytelling cultures:  will western popular culture ever be able to understand the deep literary traditions of the Arab world and, in particular, appreciate its emphasis on lyrical poetry? Or will Arab identity remain trapped by politics and stereotypes?

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Literacy Programs Help Low-Income Preschoolers Grow PDF Print E-mail
News - Do-Gooders/The Arts
Written by Sasha Lekach   
Tuesday, 14 September 2010

Sometimes reading isn’t as easy as A-B-C, especially for preschool age children who don’t have access to books and a structured educational environment.  By the time they start kindergarten, students without preschool experience tend to fall behind, especially in reading skills.  One Potrero Hill early literacy group, The Reading Tree, is working to close this learning gap.

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Giants Bring Customers to Neighborhood Businesses PDF Print E-mail
News - Health/Consumer
Written by Sarah Mcdonald   
Tuesday, 14 September 2010

The San Francisco Giants began their 128th season in April, bringing crowds – and demand for nearby restaurants and bars – to their home at AT&T Park, which borders the Mission Bay and South Beach neighborhoods. “We survive through the Giants fans,” said Darren Fanelli, public relations director at O’Neill’s Irish Pub on Third Street. 

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Bike Plan Pedals Forward PDF Print E-mail
News - Transportation
Written by Sarah Mcdonald   
Tuesday, 14 September 2010

Development of the San Francisco Bike Plan resumed last month after the San Francisco Superior Court lifted a 2006 injunction that halted new bicycle-related construction.  The City adopted its first Bike Plan in 1997.  Under the latest update, adopted in 2009, 31 miles of bike lanes would be added to the existing 48 miles on San Francisco’s streets over a roughly five-year period. The plan includes 14 projects in and around Potrero Hill and South of Market (SOMA).

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High Speed Rail Slow to Take Off PDF Print E-mail
News - Transportation
Written by Anthony Myers   
Friday, 04 June 2010

Though a recent state audit questioned the High-Speed Rail Authority’s ability to secure necessary funding, if everything goes as planned by 2026 bullet trains will travel at 220 miles per hour over roughly 800 miles of track stretching from San Francisco to Los Angeles. A few years after that, high speed rail will extend from Sacramento to San Diego. When it’s completed, California’s high speed rail will be the longest such transit system in the nation.  Policy makers have demanded that the system provide transportation at a cost that’s competitive with airplanes and automobiles, though preliminary estimates of likely fare levels have recently jumped in price.

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